When your business needs a systems analyst, not just a web designer
I’ve been building software for 25 years but my main degree is in Business Analytics, and I can tell you this without hesitation. A good-looking website has never fixed a broken business process. It can hide it. It can decorate it. It can distract from it. But it cannot fix it. Over the years I’ve had many conversations that start like this: “We need a new website.” After about twenty minutes of asking the right questions, it becomes clear that what they actually need is not a web designer. They need a systems analyst. The difference most business owners don’t see A web designer focuses on layout, branding, responsiveness and user interface. All of that matters. Presentation affects trust. Conversion design influences sales. Professional branding and graphic design shape perception. But a systems analyst looks beneath the surface. They ask uncomfortable questions about workflow. About data structure. About integration. About…